How to Advertise Your Business with Custom Awning Designs

Posted on Thursday, October 31st, 2024 at 10:06 am.

Custom awnings are not only practical for providing shade and shelter, but they also offer a unique opportunity to advertise your business. The right awning design can elevate your brand’s visibility, attract new customers, and create a welcoming atmosphere. Here are some key tips for using custom awnings from Carroll Architectural Shade to effectively advertise your business through design, colors, placement, and messaging.

Choose the Right Awning Style

Depending on the nature of your business, you can choose from various awning styles that suit your aesthetic and functional needs:

• Shed Type: This traditional awning with clean, straight angles offers a simple and professional appearance. It works well for businesses like cafes, retail stores, and offices. It also provides a large surface area for adding graphics or text.
• Bullnose (Dome): Consider a Bullnose or dome awning for a more elegant, distinguished look. This style is ideal for high-end restaurants, boutiques, and hotels, creating a sophisticated entrance that grabs attention.
• Concave or Quarter-Round: These awnings feature graceful curves and are perfect for businesses looking to stand out with a unique shape. They add character and are often eye-catching, making them suitable for modern businesses or galleries.
• Retractable Awnings provide flexibility for businesses that need shelter and the ability to adjust according to the weather. They are practical for restaurants or cafes with outdoor seating, where style and function are needed.

Use Bold, Eye-Catching Colors

The colors you choose for your custom awning should reflect your brand identity and help your business stand out. Bold, vibrant colors like red, blue, or yellow can make your awning pop and attract attention from pedestrians and drivers alike. However, it’s important to ensure the colors are cohesive with your overall branding.

• Warm Colors: Red, orange, and yellow evoke energy, excitement, and warmth—perfect for restaurants, cafes, and entertainment venues.
• Cool Colors: Blue, green, and purple convey calmness and trustworthiness. These colors work well for businesses like spas, healthcare facilities, or professional services.
• Neutral Tones: For a more refined or upscale look, consider neutral tones like black, gray, or beige. These colors exude sophistication and are great for luxury brands, high-end retailers, or law firms.

When selecting colors, contrast is key. Choose text and background combinations that ensure readability from a distance. Light text on dark backgrounds or vice versa ensures your business name and information are easily visible.

Placement is Everything

The placement of your awning on your property can significantly influence its effectiveness as a marketing tool. The most obvious location is above your main entrance, where it immediately signals to passersby where to enter and what your business offers.

If you have multiple entrances or areas of your building that could benefit from visibility, consider placing awnings above:

• Side Entrances or Secondary Doors: Adding awnings to these areas can highlight alternative entrances and guide foot traffic.
• Outdoor Seating Areas: For restaurants or cafes, covering your outdoor seating with branded awnings can catch the eye of potential customers and create an inviting space for diners.
• Windows: Window awnings can add character to your storefront while providing additional branding space. They can also protect your interior from harsh sunlight while promoting your business.

Include Key Business Information

Your awning is an excellent place to include essential business information, but keeping the design clean and concise is important. Here are a few key details to consider:

• Business Name and Logo: Your business name and logo should be the focal point of the awning. Ensure that the font is large, clear, and readable from a distance. If possible, use your brand’s signature colors to reinforce brand recognition.
• Contact Information: Including a phone number, website, or social media handle can benefit businesses that want to provide customers with a way to reach out. However, this information should be secondary to your business name and logo.
• Tagline or Services: If your business has a tagline or offers specific services, you can incorporate brief messaging on the awning. For example, a bakery might include “Fresh Pastries Daily,” or a hair salon might display “Cuts, Color, and Styling.”
• Hours of Operation: Including your hours of operation can be helpful, especially if your business caters to specific schedules, such as restaurants, bars, or fitness centers.

Don’t Forget About Seasonal Updates

Awnings don’t have to stay the same all year round. Consider updating your awning design seasonally to reflect special promotions, holidays, or events. For example, during the holiday season, you can incorporate festive designs or add temporary banners below the awning to promote seasonal sales. For restaurants, highlighting seasonal menus or special events can draw more attention to your business and encourage customer engagement.

Contact Carroll Architectural Shade today to start designing the perfect awning for your business!

CONTACT CARROLL ARCHITECTURAL SHADE TODAY

Through our combined locations in Baltimore, Maryland, and Washington, D.C., Carroll Architectural Shade provides innovative craftsmanship, superb service, competitive pricing, and unfailing attention to detail for customers throughout Maryland and Virginia.

Our highly skilled craftsmen design and custom manufacture shade products in-house, including commercial awnings, residential awnings, retractable awnings, roll-up curtains, aluminum awnings, and flat metal canopies. Founded in 1958 by James Carroll Sr., and still family-owned by his sons today, Carroll Architectural Shade remains committed to delivering top-quality craftsmanship and service.

Visit our website to see how we can serve you and follow us on Facebook, Twitter, LinkedIn, and Pinterest.