What to Include In Your Commercial Awning Design

Posted on Thursday, December 19th, 2024 at 9:34 am.

A custom commercial awning is not just a functional feature; it’s a key element of your business’s branding and curb appeal. By carefully designing your awning, you can create an eye-catching display that communicates essential information about your business to customers. Here are the top things to consider when designing a commercial awning with Carroll Architectural Shade.

Your Business Name and Logo

Your business name and logo should be prominently displayed on your awning. This turns your awning into a natural advertisement that is visible from the street. For maximum readability:

• Use bold, contrasting colors to make the text and logo stand out.
• Choose a font that is clean and easy to read from a distance.
• Consider placing the logo on the center of the awning or incorporating it into the design on both sides for increased visibility.

Location or Address

Including your business’s address on the awning can make it easier for new customers to find you. This is especially helpful for businesses located in busy areas or strip malls. If space allows, include your building number or street name in a clear and legible font.

Business Hours

If your business operates 24/7 or during unusual hours, consider adding your hours of operation to the awning. For instance, “Open 24 Hours” or “Open Late” can be a strong draw for customers seeking convenience. If you prefer not to list exact hours, phrases like “Now Open” or “Walk-Ins Welcome” can still convey helpful information.

Highlighting Services Offered

For businesses with specialized services, it can be beneficial to briefly list what you provide. For example:

• A café could include “Coffee | Pastries | Wi-Fi.”
• A laundromat might list “Self-Service | Wash & Fold | 24-Hour Access.”
  Keep this list concise and ensure it doesn’t overwhelm the design.

Directional Information

If your property has multiple entrances or parking areas, your awning can direct customers to the right location. Including words like “Main Entrance,” “Pick-Up Window,” or “Outdoor Seating” can improve the customer experience while reducing confusion.

Design Suggestions

Your awning’s aesthetic should align with your overall brand identity while being functional and inviting. Here are a few tips for selecting the perfect design:

• Color Palette: Choose colors that complement your logo and building while standing out from the surroundings. Bright, bold hues work well for high-traffic areas, while muted tones create a more sophisticated look.
• Material: Durable materials like acrylic or vinyl ensure your awning lasts longer and resists wear from weather. Opt for materials with UV protection to keep colors vibrant over time.
• Lighting: Consider integrating backlighting or spotlights for enhanced visibility at night, especially if your business operates after dark.

Seasonal Considerations

Design your awning to be versatile year-round. Neutral colors and clean designs can work well with seasonal decorations, ensuring your awning remains relevant for different promotions or holiday themes.

A well-designed commercial awning is more than a shade structure; it’s a versatile marketing tool that enhances your business’s visibility and customer experience. Contact Carroll Architectural Shade today to start designing an awning that perfectly fits your commercial property and branding needs.

CONTACT CARROLL ARCHITECTURAL SHADE TODAY

Through our combined locations in Baltimore, Maryland, and Washington, D.C., Carroll Architectural Shade provides innovative craftsmanship, superb service, competitive pricing, and unfailing attention to detail for customers throughout Maryland and Virginia.

Our highly skilled craftsmen design and custom manufacture shade products in-house, including commercial awnings, residential awnings, retractable awnings, roll-up curtains, aluminum awnings, and flat metal canopies. Founded in 1958 by James Carroll Sr., and still family-owned by his sons today, Carroll Architectural Shade remains committed to delivering top-quality craftsmanship and service.

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